Research and strategy

Marketing research is a research procedure based on primary and secondary data for analysis and use in a subsequent marketing strategy.

Market research can help the entrepreneur to identify the shortcomings of his strategy, determine the most optimal price for the product being sold, to identify the target audience, market needs, and etc.

In the marketing research, the methodology of collecting information and its analysis is very important. In addition to the existing mechanisms and methods of conducting marketing research based on an official marketing theory, depending on the specific task, conditions, market, non-standard approaches can be used to obtain the most accurate data.

Avenue Consulting Group conducts marketing research in all sectors, both at the request of the client, and after the need has been detected by the client as part of a marketing audit.

David Ghukasyan

Marketing Management Advisory


Phone: 00374 93 55 53 55

David Ghukasyan is the Head of Marketing and Branding Advisory Service in Avenue Consulting Group. He is responsible for design of marketing strategies, researches, graphic design advisory services etc.
David is experienced in development of inbound and outbound Marketing strategies with thorough knowledge of graphic design, color, art, optic and geometric theory. He has managed many projects of reorganization of marketing strategies in various companies and global research processes in specific sectors. Extensive experience enables David’s team to coordinate marketing audit, branding/rebranding and restructuring processes in organizations. In cooperation with market’s leading graphic design and architecture experts he provides highly qualified marketing full-cycle services.


Contact Us

20/3 Yeznik Koghbatsi str
0010 Yerevan
Phone: +374 10 53 05 00
+374 60 48 83 80
Working hours:
Monday-Friday: 9:00 – 18:00
Saturday: Closed
Sunday: Closed