This program aimed to revolutionize how Armenian entrepreneurs approach international markets by offering clear, comprehensive export diversification guidelines tailored to their needs. We sought to empower businesses with strategic insights, helping them navigate the complexities of exporting to new markets with confidence. The guidelines we developed went far beyond simple instructions—they provided a detailed roadmap, outlining every critical step in the export process from Armenia, right down to the specific requirements for importing products into targeted countries. From navigating certifications, securing the right shipping documents, and understanding quality standards to engaging with customs authorities, our guidance left no detail unexplored.

Our team dived deep into data collection and analysis to uncover the most promising export opportunities for Armenian products. Through rigorous market research, we identified ideal export matches: high-quality clothing for Greece, luxurious carpets for Saudi Arabia, and Armenia’s renowned mineral water and jewelry for the UAE. These insights didn’t just point to new markets—they revealed untapped potential for Armenian businesses. With this knowledge, we meticulously mapped out the entire import process for each country, breaking down the certifications, legal requirements, and logistical details. The result? A set of guidelines that provide Armenian exporters with the confidence to enter new markets and position themselves for international success. This initiative stands as a game-changer for Armenia’s export landscape, opening doors to new markets and opportunities for growth.