This project involves the creation of a detailed and comprehensive business plan for the construction of a new hotel in the heart of Yerevan. The Avenue Consulting Group's Strategic Management Advisory team took the lead in developing this plan, which outlines the strategic, operational, and financial aspects of the hotel project. The plan considers the market dynamics, competitive landscape, and the unique opportunities of a prime downtown location, aiming to ensure the project's success and alignment with market demand.

The business plan and the accompanying financial model serve as the foundational documents for securing additional financial resources needed to bring the hotel project to completion. These documents provide potential investors with a clear understanding of the project's viability, expected returns, and long-term profitability. The plan plays a crucial role in attracting investment, ensuring that the project is well-positioned for sustainable growth and success in Yerevan's competitive hospitality market.