Recognizing the importance of a modern, user-friendly website in a digital marketing strategy, Avenue Consulting Group was hired to design and upgrade the website for the Armenian Renewable Resources and Energy Efficiency (R2E2) Fund. The goal was to create an engaging platform that showcases the Fund’s mission, activities, and projects in a way that appeals to stakeholders and the public. The new design was based on a thorough analysis of the Fund’s work, ensuring that it effectively reflects their values and objectives.

The development team prioritized a clean and intuitive layout, making it easy for visitors to navigate and find information about renewable energy projects and initiatives. Alongside the website redesign, Avenue Consulting Group also developed the R2E2 Brand Book, which established a consistent visual identity. This included templates for documents, brochures, information leaflets, business cards, and other marketing tools. The overall effort aimed to enhance the R2E2 Fund’s online presence and ensure that all communications, whether digital or printed, align with the Fund’s mission to promote energy efficiency in Armenia.