The goal of this project is to conduct a comprehensive, nationwide survey to gain a deeper understanding of public attitudes, perceptions, and knowledge about the ongoing Territorial and Administrative Reforms in Armenia (TARA). This survey aims to gather both quantitative and qualitative data, providing a detailed picture of how these reforms are being perceived by different communities across the country. By assessing public sentiment, the survey seeks to understand the effectiveness of TARA’s current communication strategies and the extent to which they have shaped public awareness and influenced behavior.

The insights gained from this survey are essential for guiding the development of future communication strategies. By analyzing the collected data, the project aims to produce reports that reflect the expectations, concerns, and informational needs of the Armenian public. This will enable the creation of more targeted and effective communication approaches, fostering a greater sense of trust and transparency in the reform process. The survey's findings will serve as a key resource for policymakers, helping ensure that TARA aligns more closely with public needs and priorities.