Design of R2E2 Web Site and Brand Book

Taking into account the importance of an up to date website as a component for a digital marketing strategy Avenue Consulting Group was contracted to design and upgrade the Armenian Renewable Resources and Energy Efficiency Fund web site, based on the mandate, analysis of the activities and the implemented projects. The developers paid special attention to the intuitiveness of the layout and the user friendliness of the navigation. In parallel with web site development, R2E2 Brand Book was designed, including a defined general format for documents, proportion booklets, information leaflets, business cards other marketing and communication tools.